Different organisations. Different challenges.
English can play very different roles in different organisations.
For an employer, the priority may be workforce communication or international growth. For a university, student progression or employability. For an NGO or public-sector organisation, it may be access, scale or social impact. And for an English provider, the opportunity may lie in developing the right offer, partnerships or routes to market.
Don’t fit neatly into one of these?
That’s fine. If English, education or international opportunity is part of what you’re trying to achieve, start with the question.